Strategic Marketing - Teaching - Consulting
At Conemaugh Health System, Patrick Kane led marketing communications for a large regional health system, with work spanning video storytelling, physician communications, service-line visibility, print production, and medical photography. His work focused on translating clinical expertise into accessible, audience-centered communications that strengthened the organization’s connection to the community. During this period, he developed the Emmy-nominated Conemaugh Connection television format and helped build the production processes that supported a more strategic, story-driven approach to healthcare marketing.