Wellmont Health System

At Wellmont Health System, Patrick Kane led marketing communications for a large regional health system, with work spanning brand development, website strategy, media relations, employee branding, service-line promotion, and video storytelling. His work focused on making healthcare services more visible, accessible, and relevant to both patients and employees, while strengthening the organization’s connection to the communities it served. Through integrated campaigns, digital initiatives, and recurring video-based communications, he helped shape a more strategic and audience-centered marketing presence for the system.